City of Newcastle Digital Library

Business Goals: Launch the Digital Library as part of the new City Hall. Improve digital literacy and online access, for the entire library system in a city of 170k.

Contributions: Robotics, conversational AI, WCAG improvements, UX for website / app, and programming a variety of unique interactive screen interfaces.

Outcomes: Identifying the biggest opportunities for the library system, by leveraging existing resources and showcasing the city at large.

• Municipal Government

• Robotics

• AI + IoT

• Multimedia

• Service Design

Hello Fresh + Franklands Foods

Challenge: Improve UX to increase sales. Launch Hello Pure as direct-to-consumer subsidiary of Franklands Foods wholesale.

Action: Ad strategy for Facebook and Google, Instagram strategy, surveys, polls, heatmapping, journey mapping, positioning, competitive research, UX/UI improvements.

Result: Improved sales, relevance scores, stakeholder relations, client retention, and business stability.

• B2B

• eCommerce

• UI heavy

Web Choice Online

Challenge: Overhaul the aesthetic of a digital agency in order to better showcase quality for clientele.

Action: Redesigned agency brand across social media, website and assets. Generated quantitative data to inform decisions.

Outcomes: Created design consistency and guidelines, including social post templates, new logo, new brand colours, and redesigned website.

• B2B

• Rebrand