Wholesale Page Redesign
BEFORE
COMPETITIVE RESEARCH
WIREFRAME
Outcome
Previous target audience: Direct-to-Consumer
For the Hello Pure division of the business
Hotjar Poll to Understand Proportions of B2B vs B2C Users
The true audience: Business-to-Business wholesale
After running some polls and looking closer at website statistics, we found that the expected user was not as commonly a health-conscious grocery shopper. It was more frequently a business owner who was not purchasing enough product to meet the wholesale minimum order requirements to qualify for a business account. This caused us to revise the way we were targeting our ads and how we would reshape the website to accommodate both types of users better.
Website User Behaviour
Mobile
Tablet
Desktop
Website UI Adjustments
Jan 2020
• Imagery has a negative feeling, not suitable for peace-loving organic crowd.
• Needs colours more suited to style guide.
• Wording - War on delivery = no more deliveries?
• Typo in brand name
• Can people find the full shop?
Feb 2020
• More informative banner with positive feeling, and brand colours
• Featured products emphasize sale discounts, also top-sellers
• Easier to find the rest of the catalogue with added CTA
• “View All” CTA click-through page sorts all products by top-selling. More likely to find what they want immediately.
Website Heroes & Graphics
