Job Title: UX/UI Designer

Challenge: As the company’s first UX Designer, improve key eCommerce experiences. Help the business scale into new product lines, and beyond the Australian market.

Action: Improved usability of a bundle-building tool, Set up the design system. UX writing for different countries. Cart summary naming taxonomy for user and warehouse invoice legibility. Creating microsites for experimental product lines with unique audiences.

Result: Launched into the UK, US and Canada, with UX around currency, sizing standards, garment naming, brand voice, languages, and laws. Extensive UI improvements. Simplified and scalable fulfilment, consistent UI and design system for new product lines. Designed for new core lines in bath linen sets, table linen sets, and sleepwear.