Job Title: Marketing Director
Business Goal: Multiply online sales.
Contributions: Marketing Strategy, Visual Design, eCommerce, Shopify Webmaster, Festival Vendor Strategy, Strategic Sponsorship Program, B2B Program, Gifting Program, UX/UI, Photography, Copywriting, Advertising, Social Media Marketing.
Outcomes: Online sales multiplied 3x. Estimated 25% in-store sales increase. Additional revenues afforded launch of a 5th store, and their first bakery location.